The challenge is around new ways of working within hotels. As students from leading hospitality universities, you are invited to envision and design innovative solutions that address the evolving dynamics of work in hotels. This challenge aims to explore new job roles, flexibility in the workplace, career progression, scheduling, and the integration of technology.

To develop forward-thinking concepts and actionable strategies that hotels can implement to adapt to the future of work, enhancing both employee satisfaction and operational efficiency. Focus the proposal around one of these key areas:

1. Job Roles:

• Identify and propose new, unconventional roles that could emerge in the hotel industry.
• Consider roles that promote sustainability, technology integration, and personalised guest services.

2. Flexibility & Scheduling:

• Suggest ways to introduce flexible working arrangements in hotels to innovate traditional scheduling practices to meet the needs of a diverse workforce.
• Explore models such as remote work for certain positions, flexible hours, and job-sharing.
• Assess the impact of flexibility on employee satisfaction and productivity.
• Consider the use of AI and data analytics for optimal shift planning and resource allocation.

3. Career Progression:

• Propose ways to visualise and create awareness on careers pathways & moves.

4. Technology at Work:

• Investigate the role of advanced technologies such as AI and automation in the hotel work environment.
• Propose tech-driven solutions that enhance employee efficiency and guest satisfaction.
• Address the potential challenges of technology adoption and how to mitigate them.

5. Communication & Culture:

• Develop strategies to reach and engage frontline team members who don’t have access to computers effectively.
• Propose methods for fostering a strong, inclusive culture across all levels of the organization.