How to design a "wellness" offer that would be accessible to all hotels segments, including economy and midscale hotels?
How to design a "wellness" offer that would be accessible to all hotels segments, including economy and midscale hotels?
At Accor we believe in what we call "Augmented Hospitality". This vision of our sector puts experience at the heart of everything we do, to enhance the experience of our guests. Travellers don't only come to hotels to sleep anymore, but to "live". Whether it's going to one of our restaurants, having a massage at a spa, or working remotely from one of our coworking spaces.
A recent study conducted by Accor (February 2024, Europe On The Move) showed that for 37% of travelers, good food and drink is central to their hotel choice. Over 1/5 say that the ambiance of the hotel also plays a significant role, and 36% are looking to immerse themselves in the local culture. This is where we understand the increasing importance of experiences, especially since they also open great development perspectives, helping us to further include local communities into our business model.
Testifying of the structural change undergoing, we believe that by 2027, non-room revenues should represent 30% of our total revenue at Accor.
This is what inspired this year's challenge : With experience playing an increasing role for our guests when choosing an hotel, how to design a "wellness" offer that would be accessible to all hotels segments, including economy and midscale hotels?
More specifically:
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.
Are you ready for the challenge?
Participants must be of legal age (18 or older) and either a student or under 26 years old. Participation is free of charge.
Not necessarly. However, each member must be eligible to the competition by respecting the age limit and status.
No! All students, regardless of their school, or people under the age of 26 are welcome to take part in the competition.
Yes. You can apply to multiple projects if several appeal to you and you can't decide!
All documents (audio included) and communication are in English only.
Results will be shared with you by the latest on April 10th, 2024. Finalist groups will all compete in the final in Paris and receive diplomas. Once the finalists are announced, you can book your tickets to attend the Grand Finale on May 29th, 2024, in Paris in the InterContinental Paris Le Grand 5* hotel.
Finalist teams will present their project in a 15-minute video meeting to the Challenger Jury, followed by a 10-minute Q&A session.
Results will be announced live during the Young Talent Awards Big Finale ceremony in Paris on the 29 May, 2024.
