Challenge

How could Booking.com improve the experience of users and hotel partners with Artificial Intelligence ?

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How could Booking.com improve the experience of users and hotel partners with Artificial Intelligence ?

About the challenge

Booking.com, leader in digital technologies, owes its reputation to a constant search for renewal. Nothing is frozen forever and the whole organization has to be flexible and open to change.

Artificial intelligence (AI) is crucial to the evolution of digital businesses for a number of reasons, including its ability to improve operational efficiency, deliver personalized customer experiences, facilitate data-driven decision-making, and drive innovation.

Evolving alone, without taking into account the complex and dynamic eco-system of the hotel industry, would reduce the vision and impact and consequently the performance of Booking.com.

With this in mind, and without forgetting Booking.com's core mission "Making it easier for everyone to experience the world", what do you think would be the best use of AI for Booking.com to serve users and hoteliers?  

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Generated with DALL-E

About the challenger

Booking.com is a digital travel platform that provides a comprehensive array of travel and accommodation booking options. Established in 1996 in Amsterdam, Netherlands, it has grown to become one of the world's leading digital travel companies. With over 28 million listings, including homes, apartments, and other unique places to stay, across more than 226 countries and territories, Booking.com offers travelers immense choice in destinations.

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Opening application

Jul 8, 2024
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Welcome to the competition!
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Closing application

Oct 8, 2024
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You've made it!
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Online presentation

Oct 16, 2024
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Oct 18, 2024
Finalists only: 15min jury session
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Official ceremony

Nov 28, 2024
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Meet us in Paris for the finale!
*Dates may vary - stay updated

Are you ready for the challenge?

Winning team rewards

For the winning team

Prizes will be revealed soon ...
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Frequently
asked questions

Who can participate?

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Participants must be of legal age (18 or older) and either a student or under 26 years old. Participation is free of charge.

Do team members have to come from the same school?

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Not necessarly. However, each member must be eligible to the competition by respecting the age limit and status.

Do I have to be studying or have studied at a hospitality school or program to take part?

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No! All students, regardless of their school, or people under the age of 26 are welcome to take part in the competition.

Can I participate in multiple Challenges with my team?

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Yes. You can apply to multiple projects if several appeal to you and you can't decide!

What is the language of the competition?

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All documents (audio included) and communication are in English only.

When will I know if my team is selected among finalists?

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Results will be shared with you by the latest on April 10th, 2024. Finalist groups will all compete in the final in Paris and receive diplomas. Once the finalists are announced, you can book your tickets to attend the Grand Finale on May 29th, 2024, in Paris in the InterContinental Paris Le Grand 5* hotel.

What happens if my team is selected as a finalist? 

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Finalist teams will present their project in a 15-minute video meeting to the Challenger Jury, followed by a 10-minute Q&A session.

When will I know if my team won the Challenge?

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Results will be announced live during the Young Talent Awards Big Finale ceremony in Paris on the 29 May, 2024.

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Contact us

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